INSTANT PRESS CO. — RECURRING SERVICES AGREEMENT (RETAINER) This Recurring Services Agreement (the "Agreement") is entered into between Instant Press Co. LLC, a Wyoming limited liability company with its principal place of business in Phoenix, Arizona ("Company," "we," or "us"), and the person or entity whose name and signature appear on this page ("Client," "you"). Company and Client are each a "Party" and together the "Parties." The Agreement takes effect on the date Client signs it (the "Effective Date"). 1. SCOPE 1.1 Services. Company will provide the recurring services identified on the order page, invoice, or statement of work associated with this Agreement (the "Work Order"), which may include public relations, media placement, content production, answer engine optimization, search optimization, and related advisory services (the "Services"). 1.2 Work Order Controls. The Work Order is incorporated by reference. Where the Work Order and this Agreement conflict as to the description of the Services, deliverables, quantities, prices, billing period, or delivery windows, the Work Order controls. This Agreement controls as to all legal terms. 1.3 Deliverables Are Per Billing Period. Deliverables are allocated to the billing period in which they are scheduled. Unless the Work Order says otherwise, unused deliverables do not roll over, do not accumulate, and are forfeited at the end of the billing period in which they were scheduled. This applies whether the shortfall is caused by Client's inaction or by Client's election not to use them. 2. DEFINITIONS 2.1 "Billing Period" means the recurring interval stated on the Work Order (typically one calendar month) for which fees are charged. 2.2 "Deliverable" means a discrete unit of work identified on the Work Order, such as a placement, article, press release, audit, report, optimization sprint, or advisory session. 2.3 "Publisher" means any third-party publication, outlet, syndicator, wire service, or media property with which a placement is arranged. Publishers are independent third parties. They are not Company's agents or employees, and Company does not control their editorial decisions, publication schedules, standards, or archives. 2.4 "Client Materials" means all materials Client supplies to Company or approves for use in the Services, including text, copy, quotes, biographical information, claims, data, images, audio, video, logos, trademarks, trade names, service marks, and any credentials or account access, together with all intellectual property rights in them. 2.5 "Approved Draft" means the final version of a Deliverable that Client has approved in writing. 2.6 "Approved Draft Date" means the date Client delivers written approval of an Approved Draft. Approval submitted through the Client portal, by email, or by any other written or electronic means is written approval. 3. TERM, RENEWAL, AND CANCELLATION 3.1 Initial Term. The initial term runs for one Billing Period from the Effective Date, unless the Work Order states a longer minimum commitment, in which case that commitment controls. 3.2 Automatic Renewal. THIS AGREEMENT AUTOMATICALLY RENEWS FOR SUCCESSIVE BILLING PERIODS, AND CLIENT'S PAYMENT METHOD WILL BE CHARGED THE THEN-CURRENT RECURRING FEE AT THE START OF EACH RENEWAL PERIOD, UNTIL CANCELLED UNDER SECTION 3.3. The initial term together with all renewals is the "Term." 3.3 Cancellation. Either Party may cancel, with or without cause, by written notice delivered at least ten (10) calendar days before the start of the next Billing Period. Cancellation takes effect at the end of the then-current Billing Period. Company will continue performing, and Client will continue paying, through that date. 3.4 No Partial-Period Refunds. Fees for a Billing Period that has begun are not refundable or pro-rated on cancellation, except for the specific remedy in Section 6. Client retains access to Deliverables scheduled for the Billing Period it has paid for. 3.5 Minimum Commitment. If the Work Order states a minimum commitment, Client may not cancel before the end of it, and all fees for the committed periods remain due and payable in full. 3.6 Price Changes. Company may change recurring fees on thirty (30) days' written notice, effective at the start of the next Billing Period. Client's sole remedy is to cancel under Section 3.3 before the change takes effect. 4. FEES AND PAYMENT 4.1 Payment in Advance. Fees for each Billing Period are due in advance. Client authorizes Company and its payment processor to charge Client's payment method automatically on each recurring billing date, and will keep a valid payment method on file for the duration of the Term. 4.2 Non-Refundable. All fees are non-refundable, and all sales are final, except for the specific refund remedy in Section 6. 4.3 Suspension for Non-Payment. If any payment fails or is not made when due, Company may suspend all Services immediately and without notice. Suspension does not extend the Term, does not excuse payment, and does not entitle Client to any credit for the suspension period. 4.4 Taxes. Fees are exclusive of sales, use, VAT, and similar taxes. Client is responsible for all such taxes other than taxes on Company's net income. 4.5 Collection. If Company incurs any cost in collecting amounts owed, including reasonable attorneys' fees, collection agency fees, court costs, and arbitration fees, Client will reimburse Company for all of them. Past due amounts accrue interest at the lesser of 1.5% per month or the maximum rate permitted by applicable law. 5. CLIENT RESPONSIBILITIES 5.1 Cooperation. Client will provide all information, materials, approvals, access, credentials, and decisions that Company reasonably requests, promptly and in usable form. Company's performance depends on Client's timely cooperation. 5.2 Reliance. Company may rely on any instruction, approval, or decision that appears to come from Client or from any person Client has authorized, without further inquiry. 5.3 No Breach for Client-Caused Delay. If Company's performance is delayed or prevented by any act or omission of Client or its personnel, Company is not in breach, is not liable for any resulting cost or loss, and all of Company's deadlines are extended accordingly. A Deliverable that cannot be completed in a Billing Period because Client did not respond, approve, or supply what was requested is treated as delivered for purposes of that Billing Period. 5.4 Publisher Editorial Control. Publishers retain sole editorial discretion and may edit, condense, retitle, reformat, schedule, decline, delay, label, archive, unpublish, or remove any content. Company does not control and cannot direct these decisions. 6. DELIVERY TIMELINE; SOLE REFUND REMEDY 6.1 When the Clock Starts. For each Deliverable that requires Client approval, Company's delivery obligation begins on the Approved Draft Date. No time runs against Company, and no delivery obligation accrues, before Client approves the final version in writing. Time spent drafting, revising, or waiting on Client is not counted. 6.2 Delivery Deadline. Company will use commercially reasonable efforts to complete each Deliverable within the delivery window stated on the Work Order or applicable order page, measured from the Approved Draft Date (the "Delivery Deadline"). If no delivery window is stated, the Delivery Deadline is thirty (30) calendar days from the Approved Draft Date. 6.3 Grace Period. Company has an additional seven (7) calendar days after the Delivery Deadline in which to complete the Deliverable (the "Grace Period"). Completion at any time on or before the end of the Grace Period is timely performance and gives rise to no refund, credit, discount, or other remedy. 6.4 Refund Trigger. If a Deliverable has not been completed by the end of the Grace Period, Client may elect, by written notice to Company delivered within thirty (30) calendar days after the Grace Period ends, either: (a) a refund of the fee allocated to that specific incomplete Deliverable; or (b) substitution of a comparable Deliverable of equal or greater value at no additional charge. If Client does not deliver written notice within that thirty (30) day window, Client waives the remedy in this Section as to that Deliverable, and Company will continue working to complete it. 6.5 Amount of Refund. A refund under this Section is limited to the fee allocated to the specific Deliverable that was not completed. If the Work Order does not price Deliverables individually, the allocated fee is the fee for the applicable Billing Period divided by the number of Deliverables scheduled for that Billing Period. Completed Deliverables and Deliverables from prior Billing Periods are not refundable under any circumstance. Refunds exclude taxes, payment processing fees, and any amount beyond the allocated fee. Company will issue any refund to the original payment method within thirty (30) days of receiving Client's written election. 6.6 Tolling. The Delivery Deadline and the Grace Period are extended, day for day, for any period during which: (a) Client has not provided information, materials, approvals, credentials, or access Company has reasonably requested; (b) Client requests revisions after approving a Deliverable, in which case the Approved Draft Date resets to the date Client approves the revised version; (c) Client is in breach of this Agreement, including any payment obligation, or Services are suspended under Section 4.3; or (d) a Force Majeure Event under Section 21.5 is in effect. 6.7 Publication Is Delivery. A placement Deliverable is delivered when it is published and accessible at a live URL. Company is not responsible, and no refund or other remedy arises, if a Publisher later edits, relocates, archives, paywalls, unpublishes, or removes it after publication, or if it is later removed by any search engine, aggregator, or platform. 6.8 Sole and Exclusive Remedy. The remedies in this Section 6 are Client's sole and exclusive remedies, and Company's entire liability, for late delivery or non-delivery of any Deliverable. 7. NO GUARANTEE OF RESULTS 7.1 Company does not guarantee, and Client is not purchasing, any particular outcome, including search engine ranking, indexation, citation or visibility in any AI or answer engine, share of voice, traffic, impressions, leads, sales, revenue, reputation improvement, media coverage beyond the Deliverables purchased, social amplification, or any specific link type, link attribute, or link permanence. 7.2 Client acknowledges that search engines, AI systems, answer engines, and social platforms are controlled by third parties, change their algorithms and policies without notice, and may at any time devalue, ignore, penalize, or remove any content or signal. Company is not responsible for those changes or their effects. 7.3 Any timeline, projection, estimate, benchmark, sample, or example of past results is illustrative only and is not a promise or warranty. 8. CLIENT REPRESENTATIONS AND WARRANTIES Client represents, warrants, and covenants that: (a) it has full power and authority to enter into this Agreement, and the individual signing is authorized to bind Client; (b) it owns or has secured all written rights necessary to allow Company and each Publisher to reproduce, display, distribute, sublicense, and exploit all Client Materials; (c) every factual claim, statistic, credential, endorsement, testimonial, award, and title in the Client Materials is truthful, accurate, substantiated, and not misleading; (d) the Client Materials are not defamatory, libelous, obscene, harassing, or unlawful, and do not violate any person's right of privacy or right of publicity; (e) the Client Materials do not infringe or misappropriate any copyright, trademark, patent, trade secret, or other right of any third party; (f) the Client Materials and any offer described in them comply with all applicable law and regulation, including the rules and guidance of the Federal Trade Commission on advertising, endorsements, and testimonials, and all applicable securities, financial, health, and professional licensing regulations; (g) it has the right to grant Company any account, website, or platform access it provides, and doing so does not breach any third-party agreement; (h) it is not using the Services in furtherance of any fraudulent, deceptive, or criminal act; and (i) it will independently review each Deliverable for accuracy and legal compliance before approving it, and its approval is its confirmation that the content satisfies subsections (c) through (f). 9. LICENSE TO CLIENT MATERIALS 9.1 Client grants Company a worldwide, royalty-free, non-exclusive, transferable, sublicensable, irrevocable, perpetual license to use, reproduce, transmit, adapt, and display the Client Materials as necessary to perform the Services and as incorporated into any published Deliverable. This license survives termination, because published content remains live. 9.2 Third Party IP. If Client Materials include material created by anyone other than Client or Company, Client will obtain, at its expense, all licenses, releases, permissions, and authorizations needed for Company and each Publisher to use it. 9.3 Portfolio Rights. Company may identify Client as a customer and reference or link to published Deliverables in its portfolio, case studies, website, and marketing materials. Client may withdraw this permission at any time by written notice, effective prospectively. 10. INTELLECTUAL PROPERTY 10.1 Deliverables. On Company's receipt of payment in full for the applicable Billing Period, Company grants Client a perpetual, worldwide, irrevocable, royalty-free, fully paid, transferable, sublicensable license to use, copy, modify, distribute, and create derivative works of the content Company produced for Client in that Billing Period, for any internal or commercial purpose. 10.2 Company Materials. All right, title, and interest in the Instant Press Co. platform, portal, publisher relationships, media lists, prompt libraries, scoring models, audit frameworks, processes, methodologies, templates, software, know-how, and other materials Company uses or makes available (the "Company Materials") remain Company's exclusive property. Client receives no license to reproduce, distribute, reverse engineer, resell, or otherwise use the Company Materials, and all rights in them are reserved. Reports and dashboards Company provides are licensed for Client's internal use only. 10.3 Pre-Existing IP. Each Party retains ownership of intellectual property it owned before the Effective Date. 11. NON-SOLICITATION During the Term and for twelve (12) months after it ends, Client will not directly or indirectly solicit for employment or engagement, or engage, any employee, contractor, writer, editor, or publishing partner that Company introduced to Client or that Client learned of through the Services, without Company's written consent. This does not restrict general public job advertisements not targeted at those individuals. 12. CONFIDENTIALITY Each Party will protect the other's non-public, proprietary, or sensitive information with at least the care it uses for its own, and will not disclose it except to personnel and advisors with a need to know who are bound to comparable obligations, or as required by law. Client will not disclose the pricing or terms of this Agreement, or Company's publisher lists, rate cards, or methodologies, to any third party without Company's written consent. This Section does not restrict either Party from making truthful statements about its own experience. 13. DATA PRIVACY Information Client provides is handled under Company's published Data Privacy Policy, as updated from time to time. Client is responsible for ensuring it has the right to provide Company with any personal information of third parties it supplies, and for maintaining its own backups of any site, account, or data to which it grants Company access. 14. INDEMNIFICATION Client will defend, indemnify, and hold harmless Company and its parents, subsidiaries, affiliates, contractors, subcontractors, publishing partners, and each of their respective members, officers, directors, employees, agents, successors, and assigns (each a "Company Indemnitee") from and against any and all claims, demands, actions, proceedings, damages, losses, liabilities, judgments, settlements, fines, penalties, costs, and expenses, including reasonable attorneys' fees, arising out of, resulting from, or alleged to arise out of: (a) the Client Materials or any content or change Client approved; (b) any breach or alleged breach of Client's representations, warranties, covenants, or obligations under this Agreement; (c) any claim of defamation, false advertising, deceptive trade practice, right of publicity or privacy violation, or intellectual property infringement relating to any Deliverable; (d) any regulatory inquiry, investigation, or enforcement action relating to Client, Client's business, or the Client Materials; (e) any loss, outage, or damage to Client's website, accounts, or data other than to the extent directly caused by Company's gross negligence or willful misconduct; or (f) Client's negligence, recklessness, or willful misconduct. Company will notify Client of any such claim and may, at its option and expense, participate in the defense with counsel of its choosing. Client will not settle any claim in a way that imposes any obligation or admission on a Company Indemnitee without that Indemnitee's written consent. 15. DISCLAIMER OF WARRANTIES THE SERVICES AND ALL DELIVERABLES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, OR QUIET ENJOYMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING, COURSE OF PERFORMANCE, OR TRADE USAGE. COMPANY DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR FREE, OR WILL PRODUCE ANY PARTICULAR RESULT. 16. LIMITATION OF LIABILITY 16.1 No Indirect Damages. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST OPPORTUNITY, LOSS OF DATA, LOSS OF GOODWILL, OR REPUTATIONAL HARM, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 16.2 Cap. TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT AND THE SERVICES, FROM ALL CAUSES AND UNDER ALL THEORIES OF LIABILITY, WILL NOT EXCEED THE TOTAL FEES CLIENT ACTUALLY PAID COMPANY IN THE THREE (3) BILLING PERIODS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. 16.3 Exclusion from Cap. Sections 16.1 and 16.2 do not limit Client's payment obligations or Client's indemnification obligations under Section 14. 16.4 Allocation of Risk. Client acknowledges that the fees reflect this allocation of risk, that these limitations are an essential basis of the bargain, and that they apply even if a limited remedy fails of its essential purpose. 16.5 Time Limit on Claims. Any claim arising out of or relating to this Agreement must be brought within one (1) year after the claim accrues, or it is permanently barred, except where a shorter period is required or a longer period cannot lawfully be shortened. 17. CHARGEBACKS AND PAYMENT DISPUTES 17.1 Dispute Process First. If Client disputes any charge, Client will notify Company in writing and work in good faith with Company to resolve it for at least fifteen (15) business days before initiating any chargeback, payment reversal, or dispute with a card issuer, bank, or payment processor. 17.2 Consequences. Initiating a chargeback or payment reversal without first following Section 17.1 is a material breach. In that event Company may immediately suspend or terminate all Services, revoke access to any portal, report, or deliverable, request that Publishers remove any published content, and recover from Client the disputed amount together with all chargeback fees, processing fees, collection costs, and reasonable attorneys' fees. Client remains liable for all fees for Services already performed and for the remainder of any minimum commitment. 18. TERMINATION FOR CAUSE 18.1 By Company. In addition to cancellation under Section 3.3, Company may suspend or terminate immediately on written notice if Client breaches this Agreement, fails to pay, initiates a chargeback in violation of Section 17, provides materially false or misleading Client Materials, or if Company determines in its reasonable discretion that continued performance would expose Company or any Publisher to legal, regulatory, or reputational risk. 18.2 Effect. On termination, Client will pay for all Services performed and all third-party costs Company has committed through the effective date of termination, plus any remaining minimum commitment. Fees already paid are not refundable. Company is not required to retract, remove, or alter any published content, and may revoke access to portals, dashboards, and proprietary tools. 19. COMPLIANCE AND ETHICS Client has read and will comply with Company's Community Ethics Guidelines, published on Company's website and updated from time to time. Company may decline, edit, abridge, or withdraw any content, and may terminate this Agreement, if Company determines in its reasonable discretion that the Guidelines have been or would be violated, or that content is inaccurate, deceptive, unlawful, or contrary to a Publisher's standards. Publishers may take whatever action they deem appropriate in their own discretion. 20. DISPUTE RESOLUTION; ARBITRATION; CLASS WAIVER PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS HOW DISPUTES ARE RESOLVED AND LIMITS THE WAY CLAIMS MAY BE BROUGHT. 20.1 Informal Resolution. Before starting any arbitration or lawsuit, the complaining Party will send the other a written description of the dispute and the relief sought, and the Parties will negotiate in good faith for at least thirty (30) days. 20.2 Binding Arbitration. Any dispute, claim, or controversy arising out of or relating to this Agreement, the Services, or their breach, termination, enforcement, interpretation, or validity, that is not resolved under Section 20.1 will be settled by final and binding arbitration administered by the American Arbitration Association under its applicable rules, before a single arbitrator, seated in Maricopa County, Arizona. Judgment on the award may be entered in any court of competent jurisdiction. This Agreement evidences a transaction in interstate commerce, and the Federal Arbitration Act governs the interpretation and enforcement of this Section. 20.3 Class Action Waiver. ALL CLAIMS MUST BE BROUGHT IN THE PARTY'S INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS AND MAY NOT PRESIDE OVER ANY CLASS OR REPRESENTATIVE PROCEEDING. If this Section 20.3 is found unenforceable as to any claim, that claim alone will proceed in court and the remainder of this Section 20 stays in force. 20.4 Carve-Outs. Either Party may bring an individual claim in small claims court if it qualifies, and either Party may seek temporary or preliminary injunctive relief in a court of competent jurisdiction to protect its intellectual property or confidential information, without waiving this Section. 20.5 Arbitration Costs. Where Client is an individual acting primarily for personal purposes, Company will pay any arbitration filing, administrative, and arbitrator fees that exceed what Client would have paid to file the same claim in court. 20.6 Governing Law and Venue. This Agreement is governed by the laws of the State of Arizona, without regard to its conflict of laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. For any matter not subject to arbitration, the Parties submit to the exclusive jurisdiction and venue of the state and federal courts located in Maricopa County, Arizona, and waive any objection to that forum. 20.7 Attorneys' Fees. The prevailing Party in any arbitration or litigation arising out of this Agreement is entitled to recover its reasonable attorneys' fees, expert fees, and costs. 21. GENERAL 21.1 Entire Agreement. This Agreement together with the Work Order is the entire agreement between the Parties on its subject matter, and supersedes all prior or contemporaneous proposals, quotes, calls, emails, decks, advertisements, and understandings. Client has not relied on any statement not set out in this Agreement or the Work Order. 21.2 Amendment. This Agreement may be amended only by a writing signed by both Parties, except that Company may change fees under Section 3.6 and may update its Data Privacy Policy and Community Ethics Guidelines from time to time. 21.3 No Waiver. A Party's failure or delay in enforcing any right is not a waiver of it. 21.4 Severability. If any provision is held unenforceable, it will be modified to the minimum extent necessary to make it enforceable, or severed if it cannot be, and the rest of this Agreement remains in effect. 21.5 Force Majeure. Neither Party is liable for any delay or failure to perform, other than a payment obligation, caused by events beyond its reasonable control, including acts of God, natural disaster, war, terrorism, civil unrest, labor dispute, epidemic, government action, utility or internet failure, cyberattack, platform or algorithm change, or the act or omission of any Publisher or other third party (a "Force Majeure Event"). 21.6 Assignment. Client may not assign this Agreement without Company's written consent. Company may assign it freely, including in connection with a merger, reorganization, or sale of assets. This Agreement binds and benefits the Parties' permitted successors and assigns. 21.7 Notices. Notices to Company go to team@instantpress.co. Notices to Client go to the email address Client provided on this page. Notice is effective on transmission absent a bounce or delivery failure. 21.8 Electronic Signature. Client agrees to transact electronically. Client's electronic signature on this page has the same legal effect as a handwritten signature, and this Agreement is enforceable as an original. 21.9 Survival. Sections 2, 3.4, 3.5, 4, 6.7, 6.8, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18.2, 20, and 21 survive expiration or termination. 21.10 Interpretation. Headings are for convenience only. "Including" means "including without limitation." No rule of construction against the drafter applies. 21.11 Incorporation. The name, contact details, Services, Deliverables, billing period, and fees shown on this page and on the Work Order are incorporated into and form part of this Agreement. BY SIGNING BELOW, CLIENT ACKNOWLEDGES THAT IT HAS READ THIS AGREEMENT, UNDERSTANDS IT, AGREES TO BE BOUND BY IT, AND SPECIFICALLY ACKNOWLEDGES THE AUTOMATIC RENEWAL AND RECURRING BILLING IN SECTION 3, THE REFUND TERMS IN SECTION 6, THE LIMITATION OF LIABILITY IN SECTION 16, AND THE ARBITRATION AND CLASS ACTION WAIVER IN SECTION 20.